Privacy Policy

Welcome to Admiral. We are committed to protecting your privacy and handling your personal data with transparency and care. This Privacy Policy outlines how Admiral collects, uses, stores, and protects your personal information when you use our website, services, and applications (collectively, "Services"). It also explains your rights regarding your personal data. By using Admiral's Services, you agree to the terms of this Privacy Policy. We encourage you to read it carefully.

Admiral operates in compliance with applicable data protection laws, including the General Data Protection Regulation (GDPR) where relevant. Our goal is to provide a secure and enjoyable gaming experience while safeguarding your privacy.

We collect various types of information to provide and improve our Services. This includes:

• Personal Identifiable Information (PII): This includes data you provide directly during registration or when using our Services, such as your full name, date of birth, gender, home address, email address, telephone number, and national identification details (e.g., passport or driving license information for identity verification).
• Financial Information: Details related to your payment methods, including bank account numbers, credit/debit card numbers (though we typically only store truncated versions and rely on secure payment processors), and transaction history.
• Transactional Data: Information about your betting and gaming activities, deposits, withdrawals, and other financial movements on your Admiral account.
• Technical Data: This includes your IP address, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access our Services.
• Usage Data: Information about how you use our website and Services, including pages visited, links clicked, and features used.
• Communications Data: Records of your interactions with us, including emails, chat transcripts, and telephone call recordings for customer support and quality assurance.
• Publicly Available Information: In some cases, we may collect information from public sources to verify your identity or to comply with regulatory obligations.

Admiral uses your personal data for several purposes, primarily to operate our Services, manage your account, and comply with legal obligations:

• Account Management: To set up, maintain, and manage your Admiral account, including verifying your identity and age.
• Service Provision: To provide you with access to our games, allow you to place bets, and process your deposits and withdrawals.
• Security and Fraud Prevention: To detect, prevent, and investigate fraudulent, illicit, or illegal activities, protecting the integrity of our platform and safeguarding both you and Admiral.
• Customer Support: To respond to your inquiries, resolve issues, and provide assistance when you contact our support team.
• Regulatory Compliance: To comply with our legal and regulatory obligations, including anti-money laundering (AML) and responsible gaming requirements set by our licensing authority.
• Marketing and Promotions: With your consent, to send you promotional offers, newsletters, and information about new games or features that may be of interest to you. You can opt out of marketing communications at any time.
• Service Improvement: To analyze usage patterns, conduct research, and gather feedback to improve our Services, website functionality, and user experience.
• Personalization: To tailor your experience on Admiral, presenting content and offers relevant to your preferences.

Admiral processes your personal data based on several legal grounds, as required by data protection laws:

• Contractual Necessity: Processing is necessary for the performance of a contract with you, such as providing you with gaming services and managing your account.
• Legal Obligation: Processing is necessary for compliance with a legal or regulatory obligation to which Admiral is subject, including age verification, AML checks, and responsible gaming measures.
• Legitimate Interests: Processing is necessary for our legitimate interests or those of a third party, provided your fundamental rights do not override these interests. This includes improving our Services, preventing fraud, and securing our network and information. We always balance our interests against your rights.
• Consent: In specific situations, we may ask for your explicit consent to process your data, particularly for certain marketing activities. Where consent is the basis, you have the right to withdraw it at any time.

Admiral may share your personal data with third parties under specific circumstances, always with appropriate safeguards in place:

• Service Providers: We engage trusted third-party service providers to perform functions on our behalf, such as payment processing, identity verification, IT support, cloud hosting, and marketing services. These providers are contractually bound to protect your data and only use it for the purposes specified by Admiral.
• Regulatory Bodies and Law Enforcement: We may disclose your information to governmental or regulatory authorities, law enforcement agencies, or other official bodies if required by law, court order, or to comply with our licensing obligations. This includes reporting suspicious transactions or activities.
• Fraud Prevention and Anti-Money Laundering Agencies: To prevent fraud and comply with AML regulations, we may share your data with specialist agencies and other online gaming operators.
• Group Companies: Your data may be shared with other entities within the Admiral group of companies for internal administrative purposes, service provision, and to maintain consistent compliance.
• Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of Admiral's assets, your personal data may be transferred as part of that transaction. We will notify you of any such change in ownership or control of your personal data.
• Professional Advisors: We may share your data with our professional advisors, such as lawyers, accountants, and auditors, when necessary for legal, financial, or auditing purposes.

We do not sell your personal data to third parties for their independent marketing purposes.

Admiral takes the security of your personal data very seriously. We implement robust technical and organizational measures to protect your information from unauthorized access, accidental loss, alteration, disclosure, or destruction. These measures include:

• Encryption: We use industry-standard encryption technologies, such as SSL (Secure Socket Layer), to protect data transmitted between your device and our servers.
• Access Controls: Access to your personal data is restricted to authorized employees, contractors, and agents who need to know that information to process it for us and who are subject to strict contractual confidentiality obligations.
• Firewalls: Our systems are protected by firewalls to prevent unauthorized access.
• Regular Audits and Monitoring: We regularly monitor our systems for vulnerabilities and attacks and conduct security audits.
• Data Minimization: We only collect and retain personal data that is necessary for the purposes for which it is processed.

While we strive to protect your personal data, no method of transmission over the internet or method of electronic storage is 100% secure. We cannot guarantee absolute security. You also play a vital role in protecting your data by keeping your login credentials confidential and using strong, unique passwords for your Admiral account.

Under applicable data protection laws, you have several rights regarding your personal data. Admiral is committed to facilitating the exercise of these rights:

• Right to Access: You have the right to request a copy of the personal data we hold about you.
• Right to Rectification: You have the right to request that we correct any inaccurate or incomplete personal data we hold about you.
• Right to Erasure (Right to be Forgotten): You have the right to request the deletion of your personal data under certain circumstances, for example, if the data is no longer necessary for the purposes for which it was collected.
• Right to Restriction of Processing: You have the right to request that we restrict the processing of your personal data under certain conditions, such as when you contest the accuracy of the data.
• Right to Data Portability: You have the right to receive your personal data in a structured, commonly used, and machine-readable format, and to transmit that data to another controller, where technically feasible.
• Right to Object: You have the right to object to the processing of your personal data based on legitimate interests or for direct marketing purposes.
• Right to Withdraw Consent: Where we rely on your consent to process your personal data, you have the right to withdraw that consent at any time. This will not affect the lawfulness of processing based on consent before its withdrawal.
• Right to Lodge a Complaint: You have the right to lodge a complaint with your local data protection supervisory authority if you believe your rights have been violated.

To exercise any of these rights, please contact us using the details provided in the "Contact Us" section below. We may need to verify your identity before fulfilling your request.

Admiral uses cookies and similar tracking technologies to enhance your experience, analyze website usage, and for marketing purposes. Cookies are small text files stored on your device when you visit our website.

• Essential Cookies: These are necessary for the website to function correctly, enabling core functionalities like security, network management, and accessibility.
• Analytical/Performance Cookies: These allow us to recognize and count the number of visitors and see how visitors move around our website. This helps us improve the way our website works.
• Functionality Cookies: These are used to recognize you when you return to our website, allowing us to personalize content for you and remember your preferences.
• Targeting/Advertising Cookies: These record your visit to our website, the pages you have visited, and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests.

You have the option to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. However, disabling cookies may prevent you from taking full advantage of the website and some features of Admiral's Services may not function correctly.

Admiral retains your personal data only for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. The retention period is determined by several factors, including:

• Legal and Regulatory Obligations: We are required by our licensing authority and anti-money laundering regulations to retain certain data for a minimum period, typically five to ten years after the termination of the customer relationship.
• Contractual Obligations: Data related to your account and transactions will be kept for the duration of our contractual relationship with you.
• Dispute Resolution: Data may be retained for longer periods where there is a reasonable prospect of litigation or to resolve disputes.
• Business Needs: We may retain data for internal analysis to improve our services, provided it is anonymized or pseudonymized where possible.

Once the retention period expires, your personal data will be securely deleted or anonymized.

Admiral operates globally, and some of our service providers or group companies may be located in countries outside of your primary jurisdiction, including outside the European Economic Area (EEA). When we transfer your personal data internationally, we put appropriate safeguards in place to protect your data in accordance with applicable data protection laws. These safeguards may include:

• Transferring data to countries deemed to provide an adequate level of data protection by the European Commission.
• Using standard contractual clauses (SCCs) approved by the European Commission, which provide specific data protection obligations for the recipient.
• Implementing other legally recognized mechanisms for data transfers.

By using Admiral's Services, you acknowledge and agree that your data may be transferred to, stored, and processed in countries outside your country of residence.

Admiral's Services are strictly not intended for individuals under the legal gambling age in their respective jurisdiction, which is typically 18 years old. We do not knowingly collect personal data from children. If we become aware that we have inadvertently collected personal information from a child, we will take immediate steps to delete such information from our records. If you believe we might have any information from or about a child, please contact us.

Admiral may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or service offerings. When we make significant changes, we will notify you by posting the updated policy on our website with a revised "Last Updated" date. We may also notify you through other means, such as email, if the changes are substantial. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.

If you have any questions, concerns, or requests regarding this Privacy Policy or the processing of your personal data by Admiral, please contact our Data Protection Officer (DPO) or our customer support team.

You can reach us via:

• Email: [email protected]
• Live Chat: Available on our website
• Postal Address: [Our Registered Office Address, to be completed by Admiral]

We are committed to resolving any concerns you may have and will respond to your inquiries as quickly as possible.